About us 

From the Hindu Kush to Your Doorstep

We strive to provide our customers with the highest quality.

Chitrali Product was founded to bring the untouched purity of the Hindu Kush mountains to the modern world. We recognize the positive impact that 100% organic, sun-dried treasures can have on your health and lifestyle. Whether it is our nutrient-rich superfoods or our handcrafted traditional wear, our products are more than just items—they are a piece of heritage delivered to your door.

We love what we do and create partnerships with local farmers and artisans to ensure that the rich traditions of Chitral are preserved and shared for long-term success.

Irfan Ali Khan

CEO & Co-founder @ Company

Our Core Values that Drive Everything We Do

Heritage & Passion

We are driven by an enthusiasm for preserving the unique traditions and cultural identity of the Hindu Kush mountains.

Direct Community Links

We work hand-in-hand with local Chitrali farmers and artisans to ensure every product is sourced ethically and authentically.

Purity First

By utilizing traditional sun-drying methods, we provide products that are 100% organic and free from modern chemicals.

Premium Standards

Quality refers to how well our hand-picked dry fruits and hand-woven woolens satisfy your need for authentic mountain goodness.

Guaranteed Trust

Our customers are delighted because of our commitment to transparency, fast shipping, and a 100% quality guarantee.

Mountain Simplicity

We believe in keeping our processes simple and natural, just like the pristine environment of Chitral.